
Lake Como is big, and picking the right spot can make or break your trip. Do you want to be in the middle of the action or tucked away in the hills? The answer depends on your travel style, your group, and what you value most. This guide walks you through the key steps to find your ideal place to stay, with a special look at one hidden gem that offers something most hotels do not.
Table of Contents
- Step 1: Define Your Travel Style and Priorities
- Step 2: Explore Lake Como's Key Towns and Villages
- Step 3: Match Accommodation Types to Your Needs
- Step 4: Evaluate Amenities and Exclusive Options
- Step 5: Book Your Stay with Confidence
- FAQ
- Conclusion
Step 1: Define Your Travel Style and Priorities
Before you look at maps or hotels, ask yourself: what kind of trip is this? A romantic weekend? A family reunion? A solo writing retreat? The answer points you to the right town and the right kind of lodging. Lake Como has everything from bustling lakeside promenades to quiet hilltop villages. If you want nightlife and easy ferry access, a town like Como or Bellagio works. If you crave peace, nature, and a home-like feel, consider the hills above the lake.
Think about your priorities. Do you need a pool? A spa? Daily housekeeping? Being near hiking trails? Every property trades off something. For example, a large palazzo might host up to 30 guests but offer fewer wellness amenities. A smaller, private estate like Villino Rubini packs a heated pool, a spa, a sauna, a gym, and a studio into a compact historic setting. Your job is to match your wants to what is available.
Key Takeaway: Your travel style , romance, solitude, adventure , determines whether you base yourself in a town or a private retreat.
Step 2: Explore Lake Como's Key Towns and Villages

Each town around the lake has a distinct personality. Como is the biggest, with easy train connections to Milan, a Gothic-Renaissance cathedral, and plenty of shops and restaurants. It's great for first-timers and budget travelers because of the range of accommodation options. Bellagio, known as the “Pearl of Lake Como,” sits at the center of the lake and offers the most convenient ferry connections to other towns. It is more expensive but undeniably beautiful. Varenna is smaller and quieter, with direct trains from Milan and a romantic waterfront promenade called Lover's Walk. Menaggio and Lenno are more laid-back, offering a local feel without the huge crowds.
For those who want to be close to the action but not in the middle of it, the hilltop village of Brunate is an excellent choice. Just ten minutes above Como by funicular, Brunate sits at 720 meters in elevation, surrounded by beech forest and hiking trails. It offers panoramic views, fresh air, and a sense of serenity you cannot find on the lakefront. The historic funicular, running since 1894, connects you directly to Como's center in minutes. This area is ideal for travelers who prefer a natural setting with easy access to the lake's attractions.
To help you compare the main towns quickly, here is a simple table:
| Town | Best For | Transport Hub | Vibe |
|---|---|---|---|
| Como | Budget & first-time visitors | Train station, ferry terminal | Urban, historic |
| Bellagio | Romance & central base | Ferry hub | Elegant, lively |
| Varenna | Romance & quiet escapes | Direct train from Milan | Intimate, scenic |
| Menaggio | Families & nature lovers | Ferry & bus | Relaxed, local |
| Brunate | Privacy & hillside retreats | Funicular from Como | Quiet, forested |
Step 3: Match Accommodation Types to Your Needs
Lake Como offers every kind of lodging: luxury hotels, family-run B&Bs, aparthotels, and private villa rentals. Hotels like Grand Hotel Villa Serbelloni provide old-world grandeur with restaurants and spas, but you share the space with many guests. Private villas, on the other hand, give you the entire property to yourself, perfect for weddings or corporate retreats. Boutique guesthouses offer a middle ground, often with fewer rooms and a more personal touch.
One option that combines the best of both worlds is a private estate like Villino Rubini. It is not a hotel. It is an 1892 Art Nouveau estate with ten rooms spread across three buildings: the Villa, the Dependance, and the Orangerie. You can book individual rooms with breakfast, or hire the entire estate for up to nineteen guests. The property includes a heated pool, a spa, a sauna, a gym, a studio, and four acres of private parkland. It is run by people who live on-site, giving it the feel of a home rather than a resort.
Think about what matters to you: autonomy, privacy, or services like daily housekeeping and a concierge. A private estate typically offers more space and flexibility. A hotel offers more on-site dining and a front desk. For many, the ideal solution is a private base with the services of a hotel , exactly what a small estate can provide.
Step 4: Evaluate Amenities and Exclusive Options

Once you know the town and type of accommodation, look closely at what each place offers. Essential amenities may include parking, breakfast, air conditioning, or Wi-Fi. For luxury stays, consider pools, spa facilities, fitness areas, and outdoor spaces. Some properties cater to specific interests: wellness retreats, cycling holidays, or wedding venues.
Villino Rubini, for example, offers a complete wellness package despite being one of the smaller estates on the lake. With a heated pool, a sauna, a fitness center, and a studio for yoga or meditation, it punches well above its size. The property also provides a private shuttle to the historic funicular station, making it easy to reach Como without a car. For active travelers, the surrounding hills offer hiking trails and cycling routes, including the famous Brunate hillclimb used in the Gran Fondo. According to the research, the smallest-capacity property among comparable luxury estates delivers the most wellness amenities, which flips the usual assumption that larger equals better.
Exclusive options like full-property hire let you take over the entire estate for a wedding, a corporate offsite, or a family gathering. The gardens can seat up to one hundred guests under a tent for dinner. This level of privacy is hard to find at a hotel. For estate owners looking to showcase their property online, working with a professional design firm specializing in luxury hospitality marketing can help create an inviting digital presence that attracts the right guests.
Pro Tip: If you are planning a wedding or retreat, book the entire property to guarantee exclusivity and avoid sharing common spaces.
Step 5: Book Your Stay with Confidence
When you have narrowed down your options, it is time to book. Start by checking the property's website directly. You often get the best rates and policies there. Look for cancellation policies, check-in times, and what is included (breakfast, housekeeping, parking). For a private estate, ask about the shuttle service or airport transfers.
Villino Rubini offers a straightforward booking process via its prenotazione page. Breakfast, daily housekeeping, and the shuttle to the funicular are included in every room rate. If you are arriving from Milan Malpensa, a private car service can be arranged. That takes the stress out of the last leg of your journey.
Double-check reviews from recent guests, and if you have special requests (dietary needs, late arrival), communicate them ahead of time. Once you have your confirmation, pack light and plan to arrive via the funicular for a memorable entrance to the hills.
FAQ
Where is the best place to stay in Lake Como for first-timers?
For first-time visitors, Como town offers the best balance of accessibility, amenities, and variety in accommodation. It is the main transport hub with trains from Milan and frequent ferries. From there, you can easily explore other towns and also access the hillside village of Brunate via funicular for a quiet retreat.
Is it better to stay in Bellagio or Varenna?
If you want central ferry access and more dining choices, Bellagio is ideal. If you prefer a quieter, more intimate setting with direct train connections to Milan, choose Varenna. Both are beautiful, but Varenna tends to be less crowded and more affordable.
How many days should I stay in Lake Como?
Most travelers find 3 to 4 days sufficient to see the main towns and relax. If you are staying at a private estate like Villino Rubini, consider a longer stay of 5 to 7 days to enjoy the grounds, wellness amenities, and surrounding nature without rushing.
Do I need a car in Lake Como?
No, you do not need a car. Ferries connect most towns, and trains serve Como and Varenna directly from Milan. For hilltop villages like Brunate, the funicular is convenient. However, a car gives you more flexibility to visit remote spots. Some estates offer shuttle services, which can replace a rental.
What is the best area for a relaxing, peaceful stay?
The hilltop villages above the lake, such as Brunate, offer the most serene setting. Away from the crowds and traffic, you can enjoy forest walks, panoramic views, and a slower pace. Property like Villino Rubini provides full wellness amenities in a private estate, making it perfect for relaxation.
Can I rent out an entire villa for a wedding on Lake Como?
Yes, many private estates on Lake Como offer exclusive hire for weddings and celebrations. Villino Rubini can host up to 100 seated guests in its gardens under a tent. The estate also has accommodations for up to 19 guests, so the wedding party can stay on-site. Contact the estate directly for availability and catering options.
Conclusion
Choosing where to stay in Lake Como comes down to understanding your travel style, exploring the towns, and matching accommodation to your needs. For a blend of privacy, historic charm, and modern wellness amenities, the estate in Brunate stands apart. Book a room or the entire villa at Villino Rubini and experience the lake from the hills, with the funicular bringing you to the city in minutes.
Occasional stories from the estate, sent a few times a year at most.